As a Web2-native brand, Nike will leverage. Swoosh is a different initiative than the Nike-owned Web3 studio, RTFKT. Swoosh will start to experiment with digital product sales and various utilities for the collections like IRL token-gated events or virtual activities.įor the time being, Nike told Complex that it will be prioritizing Web3 education with a six-city tour before selling any virtual goods on a regular basis. Swoosh domain on Friday – which will act as users’ online identity or “home” inside Nike’s metaverse.īeginning in 2023. Those with access will be able to create their own. In the meantime, Nike is inviting its first cohort of participants to try out the beta, with a focus on diversity and inclusivity from loyal customers to those who don’t typically receive access to new tech opportunities. Swoosh will evolve to allow the Nike community to buy, sell, trade, and even co-create new digital merchandise for a percentage of royalty streams.Īccording to Nike’s first of many blog entries, the brand will slowly roll out a series of upcoming launches in the Web3 space for. The power of the blockchain has presented an entirely new chapter of learning, building, and creating new opportunities for brands, products, and players to connect and unite with their supporters from anywhere in the world. Swoosh will serve as the home for all of the brand’s virtual products as well as the platform for the collecting of Nike’s digital items for online gaming and immersive experiences - yet to be announced. Today, Nike is extended Knight’s original mission from over 50 years ago into the next era of sports through the online web, digital experiences, and blockchain technologies by unveiling its own metaverse platform, “.SWOOSH”.
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